{"id":11546,"date":"2013-11-13T19:55:11","date_gmt":"2013-11-14T00:55:11","guid":{"rendered":"http:\/\/www.charanis.com\/blog\/?p=11546"},"modified":"2014-04-03T20:56:17","modified_gmt":"2014-04-04T01:56:17","slug":"book-review-greed-was-good-relationships-are-better-and-even-more-profitable-in-the-long-run","status":"publish","type":"post","link":"https:\/\/www.charanis.com\/blog\/2013\/11\/13\/book-review-greed-was-good-relationships-are-better-and-even-more-profitable-in-the-long-run\/","title":{"rendered":"BOOK REVIEW: Greed was good – Relationships are better, and even more profitable in the long run"},"content":{"rendered":"

This is a repost of my Amazon Review<\/a>\u00a0of the book:
\nThe Human Brand<\/a>
\nby Chris Malone and Susan T. Fiske<\/p>\n

This is a great book about relationship management, marketing and business in today’s new multi-channel, multi-media world. But its so much more than that. As with most quality business books, you will pick up terms and tactics that just make sense. You will walk away finding yourself quoting the book in many of your subsequent conversations such as using the terms “warmth and competence” or “worthy intentions” when offering advice to a friend or customer about balance and customer impressions. But…<\/p>\n

You will also find yourself having much deeper conversations with the people you work with, your friends, even your family – the authors provoke you to think differently about the next hundred years as they point out how different things are from the last hundred years or as the authors call it “The Middle Ages of Marketing.” Mass production led to mass marketing. That’s a big concept – the world really did change with the industrial revolution, brands became the be all and end all to how we think about companies; but today that’s just not the case! It has changed again with social media, the internet, and the information revolution. Whatever you call it – the new age or “Relationship Renaissance” is not one where you can hide from or manipulate an impression; and, big data isn’t the answer (in my opinion). Well, maybe it is, but as this technology maven has seen – most companies just don’t get it when it comes to using that data. So this book is a must read for them. As I concluded from the book, its not about creepy advertisements or suggestions that seem to know what you are doing or thinking – its about the real interaction and moments of truth that we all experience with the companies we do business with. In these pages you will learn how to do just that, measure results, thrive as a company and have better outcomes as a business person. The authors show how moving forward executives have to consider their companies human beings just as the tradesmen and local merchants served us for most of human existence before “The Middle Ages of Marketing.” In short, embracing “The Relationship Renaissance.”<\/p>\n

When was the last time a book about business made you think that deeply about, well, business!?<\/p>\n

Buy The Human Brand on Amazon.com<\/a><\/p>\n

Jim<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a repost of my Amazon Review\u00a0of the book: The Human Brand by Chris Malone and Susan T. Fiske This is a great book about relationship management, marketing and business in today’s new multi-channel, multi-media world. But its so… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,2],"tags":[],"class_list":["post-11546","post","type-post","status-publish","format-standard","hentry","category-leadership","category-thoughts"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3mX8K-30e","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11535,"url":"https:\/\/www.charanis.com\/blog\/2013\/10\/26\/todays-rant-multi-channel-is-not-multi-technology-or-multi-cross-sell-it-has-to-start-with-the-customer\/","url_meta":{"origin":11546,"position":0},"title":"Today’s Rant: Multi-Channel is not multi-technology or multi-cross sell; it has to start with the customer","author":"Jimmyc","date":"October 26, 2013","format":false,"excerpt":"Considering all of the conversations I've had with customers over the years about cross sell, multiple channels, touch points and technology investment the conversation always starts with \"what should we do?\" Be accessible with technology and with personality. \u00a0Build the processes and tools to facilitate that. Reconsider this - \"what\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11532,"url":"https:\/\/www.charanis.com\/blog\/2013\/11\/06\/retail-online-banking-innovation-or-evolution\/","url_meta":{"origin":11546,"position":1},"title":"Retail Online Banking – Innovation or Evolution?","author":"Jimmyc","date":"November 6, 2013","format":false,"excerpt":"I spent the day visiting with bankers, executives and vendor salespeople at BAI Retail Delivery 2013 - Denver, CO November 5-7. My take away? We are all continuing the transition from static web based information delivery to dynamic mobile content. But not just yet as legacy systems, back office real-time\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9015,"url":"https:\/\/www.charanis.com\/blog\/2013\/10\/22\/payments-and-people-its-really-about-buying-access-to-our-conversations\/","url_meta":{"origin":11546,"position":2},"title":"Payments and People, its really about buying access to our conversations","author":"Jimmyc","date":"October 22, 2013","format":false,"excerpt":"There was so much happening this week in the P2P world - people to people. \u00a0There was the announcement that Square will be providing free P2P payments via email joining so many others in that market and the land grab that is about becoming a part of our financial interactions\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"banksimple-logo","src":"https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2014\/03\/banksimple-logo-150x150.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":30989,"url":"https:\/\/www.charanis.com\/blog\/2022\/11\/06\/a-year-with-microservices-and-omnichannel-banking\/","url_meta":{"origin":11546,"position":3},"title":"A year with Microservices and Omnichannel Banking","author":"Jimmyc","date":"November 6, 2022","format":false,"excerpt":"Omnichannel - that won\u2019t get a lot of hits on my blog. But Microservices will. The reality is Omnichannel is overused but it is important. And microservices have enabled it. Last year I shifted from enterprise solutions to our digital first solutions - selling the combined solutions between our Channel\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"Jim at NCR","src":"https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2022\/11\/charanis-NCR-1-scaled.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2022\/11\/charanis-NCR-1-scaled.jpeg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2022\/11\/charanis-NCR-1-scaled.jpeg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2022\/11\/charanis-NCR-1-scaled.jpeg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":26869,"url":"https:\/\/www.charanis.com\/blog\/2015\/12\/26\/trends-and-the-shift-in-retail-banking-sales-and-investments\/","url_meta":{"origin":11546,"position":4},"title":"Trends and the Shift in retail banking: Sales and Investments","author":"Jimmyc","date":"December 26, 2015","format":false,"excerpt":"The retail banking market has come out of the financial crisis with a new outlook on how to engage new customers and how to retain and cross sell others. \u00a0The shift to omni-channel, multi-channel whatever is something that has been happening for a while now but its largely focused on\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":154,"url":"https:\/\/www.charanis.com\/blog\/2013\/08\/20\/the-customer-journey-experience-in-banking-hbr-article\/","url_meta":{"origin":11546,"position":5},"title":"The customer journey experience in banking: HBR Article","author":"Jimmyc","date":"August 20, 2013","format":false,"excerpt":"Interesting article in the September issue of the Harvard Business Review: The Truth About Customer Experience by Alex Rawson, Ewan Duncan, and Conor Jones.\u00a0 The focus of the article to me is about how we have often focused on individual customer interactions but fail to look at the end-to-end \u201cjourney\u201d\u2026","rel":"","context":"In "Banking Tech"","block_context":{"text":"Banking Tech","link":"https:\/\/www.charanis.com\/blog\/category\/banking-tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2013\/08\/The_Truth_About_Customer_Experience_-_Harvard_Business_Review.jpeg?fit=1168%2C259&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2013\/08\/The_Truth_About_Customer_Experience_-_Harvard_Business_Review.jpeg?fit=1168%2C259&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2013\/08\/The_Truth_About_Customer_Experience_-_Harvard_Business_Review.jpeg?fit=1168%2C259&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2013\/08\/The_Truth_About_Customer_Experience_-_Harvard_Business_Review.jpeg?fit=1168%2C259&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.charanis.com\/blog\/wp-content\/uploads\/2013\/08\/The_Truth_About_Customer_Experience_-_Harvard_Business_Review.jpeg?fit=1168%2C259&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/posts\/11546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/comments?post=11546"}],"version-history":[{"count":1,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/posts\/11546\/revisions"}],"predecessor-version":[{"id":11547,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/posts\/11546\/revisions\/11547"}],"wp:attachment":[{"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/media?parent=11546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/categories?post=11546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.charanis.com\/blog\/wp-json\/wp\/v2\/tags?post=11546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}